Ernst & Young

Ernst & Young hired Langton Cherubino Group to create marketing materials tailored to specific marketing sectors. Net impression statements for each business sector were provided. We examined the objectives for marketing in the following sectors: Oil + Gas, Energy, Banking and Pharmaceuticals.

Working within the Ernst & Young color and typography guidelines, Langton Cherubino Group created a library of images and established visual themes to reflect the net impression each marketing sector wanted to convey to its target audience. The firm’s values are embedded in the communication materials, which use imagery and attributes that are appropriate to each sector.

what we did

• print, theme development
• view case study (PDF)
• view animation

MJ Whitman

Founded in 1974 by celebrated deep value investor Martin J. Whitman, MJ Whitman Inc. is a full-service broker/dealer firm affiliated with the Third Avenue family of mutual funds.

The assignment was to create a visual imprint that would tie the firm’s different operations — sales, research, trading and portfolio management into a single, distinct brand. The challenge lay in devising a theme that would underscore the range and quality of MJ Whitman’s services while reinforcing the firm’s reputation for deft execution of offbeat value investing strategies.

Langton Cherubino Group created a new identity system using representative illustrations to underscore the firm’s research strengths and unconventional investment insights. The look is warm and restrained, calculated to appeal to sophisticated but conservative equity investors, MJ Whitman’s core clientele.

what we did

• logo, print, writing, theme development
• view case study (PDF)

CreditSights

A leading U.S. and global provider of investment research, CreditSights is a high-level, independent firm providing a range of research from daily transactions and market strategy to comprehensive risk management.

The sophisticated and professional appearance to the corporate identity for CreditSights emphasizes emerging global marketing expertise. Distinctive colors, action photography and classic typography give a dramatic new look, strengthening the highly regarded reputation of CreditSights.

what we did

• logo, print
• view case study (PDF)

Kinetics Mutual Funds

Kinetics is among the first asset management firms to focus on the commercial potential of the Internet and new technologies through its aptly named Internet Fund.

The new identity balanced the aggressiveness of the Internet with the conservativeness of traditional mutual fund investing. The stylized diamond logo is inspired by informational road signs and supports Kinetic’s investment philosophy which is informed by active but disciplined securities selection.

what we did

• logo, website, print, exhibit, animation, advertising
• view case study (PDF)

awards

• 2004 Logos: Making a Strong Mark, Rockport Press

Moody’s KMV

Moody’s KMV is a global leader in credit risk management, with over 1,700 clients in 85 countries. From small banks to major corporations, its diverse clients are among the world’s largest 100 financial companies.

The Moody’s KMV identity links its market segments in: Banking, Insurance, Asset Management and Corporations.

The extreme sports imagery accentuates the critical need for obtaining risk management services, and provides the edge for Moody’s KMV to distinguish itself from competitors.

what we did

• website, print
• view case study (PDF)

Olstein Capital Management

Olstein Capital Management is a leading investment management and mutual fund firm that employs a distinct accounting driven methodology of looking behind the numbers to evaluate risks and identify investment opportunities.

The new identity design for Olstein uses an abstract magnifying glass for the “O” that represents the firm’s detailed investigative approach of reading the fine print to assess the underlying value of each investment opportunity.

what we did

• logo, website, print, exhibit, animation
• view website
• see more on our blog

awards

• 2007 The Big Book of Logos #5 edited by David E. Carter

Renaissance Capital

Renaissance Capital – The IPO Expert – is the leading provider of independent research and investment management services focused on Initial Public Offerings.

Renaissance Capital was named for the spirit of innovation and entrepreneurialism that resonates among new business initiatives. The new identity is inspired by Renaissance architectural columns and patterns, yet it is positioned for the 21st century.

The company’s resources are now united under one brand with distinct channels that are color-coded enabling clients to quickly access the wealth of data and resources that have made Renaissance Capital the IPO expert.

what we did

• logo, website, print, exhibit, animation
• watch the Renaissance Capital animation
• view website
• see more on our blog
• view case study (PDF)

awards

• 2009 Communicator Award, Award of Distinction, Logo
• 2008 Apex Award of Excellence for Most Improved Website

Wade Financial

Wade Financial Group, based in Minneapolis, manages money for high-net-worth investors and has earned a reputation as one of the premier investment advisors in the United States.

We designed the website to launch the Wade Core Destination Fund, a mutual fund for investors seeking a highly diversified fund invested in a broad array of asset classes. The design features photographs of pathways representing different destinations.

what we did

• view website