Pfizer Tobacco-Free Campus

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Pfizer rolled out a new policy establishing tobacco-free work places at all locations. Throughout the U.S. Langton Cherubino Group developed the creative communications campaign for the program that offered employees smoking cessation tools and a timeline for the transition.

what we did

• program theme graphics, website, print, signage, plasma screens, email marketing
• view website
• see more Pfizer work

awards

• 2009 Communicator Award

Eat This. Here’s Why.

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Pfizer wanted to offer their colleagues (employees) a new way to evaluate the nutritional value of common foods. Langton Cherubino Group created an interactive tool that provides helpful information in an easy-to-access mode that colleagues may share with their families to make informed decisions about healthy eating.

what we did

• program theme development, website, interactive tool, print, plasma screens, email marketing
• view website
• see more Pfizer work

awards

• 2009 Communicator Award
• 2009 American Design Award.

IPRO

IPRO is one of the nation’s largest independent, not-for-profit health care consulting organizations. It had outgrown its roots as a small county-based organization. For IPRO, a rebranding was required to articulate capabilities, drive business and meet goals.

Langton Cherubino Group created the tagline “Improving Healthcare for the Common Good.” This theme best exemplifies their core mission, while distinguishing IPRO in the eyes of their customers and stakeholders.

what we did

• print, writing, theme development, website, logo, tagline
• view website
• view case study (PDF)

awards

• 2010 Apex Award for Excellence
• 2010 TM Trademark International
• 2009 American Design Award

Botox Cosmetic

The Botox Cosmetic Physicians’ Network Kit is distributed to authorized health care professionals as an educational and promotional tool.

The challenge was in devising a package to accommodate a variety of items, including a framed personalized certificate, video and CD as well as sample brochures.

The design reinforces the Botox brand. A customized, abstract image of a woman’s face serves as the central graphic for this campaign.

what we did

• packaging, print fulfillment
• view case study (PDF)

Gay Men’s Health Crisis (GMHC)

GMHC provides prevention and care services to more than 15,000 men, women and families that are living with, or affected by, HIV/AIDS in New York City. It advocates for scientific, evidence-based public health solutions for hundreds of thousands worldwide.

We developed “The Web of Truth” for GMHC’s annual report. From crisis to wisdom, from education to legislation, from connection to prevention, and from hot meals to big ideals, GMHC fights to end the AIDS epidemic and uplift the lives of all affected. The design uses spiral lines that interconnect and visually link the ideas and the ideals that make GMHC so effective in the fight against AIDS.

what we did

• print, writing, theme development, website
• see more on our blog

awards

• 2009 Communicator Award, Award of Distinction, Non-Profit
• 2009 Apex Award for Publication Excellence, Annual Reports

Greater New York Hospital Association

Greater New York Hospital Association (GNYHA) represents over 300 health care providers offering advocacy, education and research to improve the quality and cost of health care.

We gave new spirit to the classic caduceus symbol and created a typographic system to unite the many GNYHA subsidiaries. The new dynamic corporate identity expresses the vitality of the brand and positions the association for the future.

what we did

• logo, website, print, naming
• view case study (PDF)
• see more on our blog

Pfizer

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Health Fairs at over 40 Pfizer locations are promoted through email marketing, posters, floor signs, banners and plasma screens. The graphics are featured on a Healthy Pfizer website, in video, print collateral and colleague kits with branded water bottles, nutrition bars and more.

Exceeding all goals, 81% registered for the Healthy Pfizer program and 34,974 colleagues completed a Health Questionnaire. The Spanish-language version was customized for Pfizer’s 6,000 colleagues in Puerto Rico.

what we did

• logo, website, print, exhibit, packaging, animation, video, interactive games, signage, premium giveaways, storage and distribution
• view case study (PDF)
• website
• see more on our blog
• see Pfizer Tobacco-free Campus
• see Pfizer “Eat This” Campaign

awards

• 2007 Apex Grand Award, Healthy Pfizer Puerto Rico
• 2007 International Golden Quill, Healthy Pfizer Puerto Rico
• 2006 Apex Grand Award for Campaign, Programs, and Plans
• 2006 Winner of 8 IABC Ace Awards
• 2006 The Great Design Show, International Competition
• 2005 IABC Ace Award

Princeton Longevity Center

The Princeton Longevity Center provides the most advanced medical technology and research available for improving and sustaining health and longevity.

The new identity, based on a high-end health spa and upscale resort, is in keeping with PLC’s target audience of senior-level executives.

The website generates new referrals each month. Princeton Longevity Center has been featured in The Wall Street Journal and on ABC World News Tonight.

What We Did

• Logo, Website, Print, Exhibit, Signage
• view case study (PDF)

Publicis

Publicis Groupe is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications.

The lively theme, “Rewarding Relationships,” with its bold colors and patterns, features artistic people looking for a perfect match in a health care program relevant to their lifestyle. The campaign includes a series of online interactive healthy games for employees to learn about burning calories and accessing the best health and wellness advice.

what we did

• website, interactive games, print
• view online newsletter
• Take the Health Relationship Quiz
• Play the Afternoon Snack Game
• Play the Push my Buttons Game

Unilever

Unilever has 400 brands spanning 14 categories of home, personal care and foods products including Lipton, Knorr, Dove and Suave.

We created a series of videos and communication materials that celebrate ways to “Live with Vitality,” the corporate philosophy of Unilever, and introduce an educational program on benefits, retirement and investment opportunities for all US employees.

what we did

• print, animation, video
• see more on our blog

awards

• 2009 Communicator Award, Award for distinction, Video