Pfizer Tobacco-Free Campus

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Pfizer rolled out a new policy establishing tobacco-free work places at all locations. Throughout the U.S. Langton Cherubino Group developed the creative communications campaign for the program that offered employees smoking cessation tools and a timeline for the transition.

what we did

• program theme graphics, website, print, signage, plasma screens, email marketing
• view website
• see more Pfizer work

awards

• 2009 Communicator Award

Eat This. Here’s Why.

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Pfizer wanted to offer their colleagues (employees) a new way to evaluate the nutritional value of common foods. Langton Cherubino Group created an interactive tool that provides helpful information in an easy-to-access mode that colleagues may share with their families to make informed decisions about healthy eating.

what we did

• program theme development, website, interactive tool, print, plasma screens, email marketing
• view website
• see more Pfizer work

awards

• 2009 Communicator Award
• 2009 American Design Award.

Ernst & Young

Ernst & Young hired Langton Cherubino Group to create marketing materials tailored to specific marketing sectors. Net impression statements for each business sector were provided. We examined the objectives for marketing in the following sectors: Oil + Gas, Energy, Banking and Pharmaceuticals.

Working within the Ernst & Young color and typography guidelines, Langton Cherubino Group created a library of images and established visual themes to reflect the net impression each marketing sector wanted to convey to its target audience. The firm’s values are embedded in the communication materials, which use imagery and attributes that are appropriate to each sector.

what we did

• print, theme development
• view case study (PDF)
• view animation

MJ Whitman

Founded in 1974 by celebrated deep value investor Martin J. Whitman, MJ Whitman Inc. is a full-service broker/dealer firm affiliated with the Third Avenue family of mutual funds.

The assignment was to create a visual imprint that would tie the firm’s different operations — sales, research, trading and portfolio management into a single, distinct brand. The challenge lay in devising a theme that would underscore the range and quality of MJ Whitman’s services while reinforcing the firm’s reputation for deft execution of offbeat value investing strategies.

Langton Cherubino Group created a new identity system using representative illustrations to underscore the firm’s research strengths and unconventional investment insights. The look is warm and restrained, calculated to appeal to sophisticated but conservative equity investors, MJ Whitman’s core clientele.

what we did

• logo, print, writing, theme development
• view case study (PDF)

IPRO

IPRO is one of the nation’s largest independent, not-for-profit health care consulting organizations. It had outgrown its roots as a small county-based organization. For IPRO, a rebranding was required to articulate capabilities, drive business and meet goals.

Langton Cherubino Group created the tagline “Improving Healthcare for the Common Good.” This theme best exemplifies their core mission, while distinguishing IPRO in the eyes of their customers and stakeholders.

what we did

• print, writing, theme development, website, logo, tagline
• view website
• view case study (PDF)

awards

• 2010 Apex Award for Excellence
• 2010 TM Trademark International
• 2009 American Design Award

Botox Cosmetic

The Botox Cosmetic Physicians’ Network Kit is distributed to authorized health care professionals as an educational and promotional tool.

The challenge was in devising a package to accommodate a variety of items, including a framed personalized certificate, video and CD as well as sample brochures.

The design reinforces the Botox brand. A customized, abstract image of a woman’s face serves as the central graphic for this campaign.

what we did

• packaging, print fulfillment
• view case study (PDF)

CreditSights

A leading U.S. and global provider of investment research, CreditSights is a high-level, independent firm providing a range of research from daily transactions and market strategy to comprehensive risk management.

The sophisticated and professional appearance to the corporate identity for CreditSights emphasizes emerging global marketing expertise. Distinctive colors, action photography and classic typography give a dramatic new look, strengthening the highly regarded reputation of CreditSights.

what we did

• logo, print
• view case study (PDF)

Gay Men’s Health Crisis (GMHC)

GMHC provides prevention and care services to more than 15,000 men, women and families that are living with, or affected by, HIV/AIDS in New York City. It advocates for scientific, evidence-based public health solutions for hundreds of thousands worldwide.

We developed “The Web of Truth” for GMHC’s annual report. From crisis to wisdom, from education to legislation, from connection to prevention, and from hot meals to big ideals, GMHC fights to end the AIDS epidemic and uplift the lives of all affected. The design uses spiral lines that interconnect and visually link the ideas and the ideals that make GMHC so effective in the fight against AIDS.

what we did

• print, writing, theme development, website
• see more on our blog

awards

• 2009 Communicator Award, Award of Distinction, Non-Profit
• 2009 Apex Award for Publication Excellence, Annual Reports

Greater New York Hospital Association

Greater New York Hospital Association (GNYHA) represents over 300 health care providers offering advocacy, education and research to improve the quality and cost of health care.

We gave new spirit to the classic caduceus symbol and created a typographic system to unite the many GNYHA subsidiaries. The new dynamic corporate identity expresses the vitality of the brand and positions the association for the future.

what we did

• logo, website, print, naming
• view case study (PDF)
• see more on our blog

Kinetics Mutual Funds

Kinetics is among the first asset management firms to focus on the commercial potential of the Internet and new technologies through its aptly named Internet Fund.

The new identity balanced the aggressiveness of the Internet with the conservativeness of traditional mutual fund investing. The stylized diamond logo is inspired by informational road signs and supports Kinetic’s investment philosophy which is informed by active but disciplined securities selection.

what we did

• logo, website, print, exhibit, animation, advertising
• view case study (PDF)

awards

• 2004 Logos: Making a Strong Mark, Rockport Press