Greater New York Hospital Association

Greater New York Hospital Association (GNYHA) represents over 300 health care providers offering advocacy, education and research to improve the quality and cost of health care.

We gave new spirit to the classic caduceus symbol and created a typographic system to unite the many GNYHA subsidiaries. The new dynamic corporate identity expresses the vitality of the brand and positions the association for the future.

what we did

• logo, website, print, naming
• view case study (PDF)
• see more on our blog