lani – dig your dog

lani – dig your dog^® is an exquisite suite of shampoo and pet-care products sold through high-end boutiques. We tackled the cross-discipline tasks of identity development and package design for the product’s launch.

The identity features a handdrawn image of a wheaten terrier. Natural colors and a restrained design establish lani as friendly, cool and high end. The brand has grown from a concept formula into a cosmopolitan product.

what we did

• logo, print, exhibit, packaging
• view case study (PDF)
• see more on our blog
• watch Today Show clip

awards

• 2007 American Graphic Design Award, ID Manual
• 2007 American Graphic Design Award, Logo
• 2007 Communicator Award, Honorable Mention, Brand Identity
• 2007 Apex Award of Excellence for Identity Material
• 2010 Logo Lounge’s Animals and Mythology, Rockport Books