CreditSights

A leading U.S. and global provider of investment research, CreditSights is a high-level, independent firm providing a range of research from daily transactions and market strategy to comprehensive risk management.

The sophisticated and professional appearance to the corporate identity for CreditSights emphasizes emerging global marketing expertise. Distinctive colors, action photography and classic typography give a dramatic new look, strengthening the highly regarded reputation of CreditSights.

what we did

• logo, print
• view case study (PDF)

Kinetics Mutual Funds

Kinetics is among the first asset management firms to focus on the commercial potential of the Internet and new technologies through its aptly named Internet Fund.

The new identity balanced the aggressiveness of the Internet with the conservativeness of traditional mutual fund investing. The stylized diamond logo is inspired by informational road signs and supports Kinetic’s investment philosophy which is informed by active but disciplined securities selection.

what we did

• logo, website, print, exhibit, animation, advertising
• view case study (PDF)

awards

• 2004 Logos: Making a Strong Mark, Rockport Press

Olstein Capital Management

Olstein Capital Management is a leading investment management and mutual fund firm that employs a distinct accounting driven methodology of looking behind the numbers to evaluate risks and identify investment opportunities.

The new identity design for Olstein uses an abstract magnifying glass for the “O” that represents the firm’s detailed investigative approach of reading the fine print to assess the underlying value of each investment opportunity.

what we did

• logo, website, print, exhibit, animation
• view website
• see more on our blog

awards

• 2007 The Big Book of Logos #5 edited by David E. Carter

Renaissance Capital

Renaissance Capital – The IPO Expert – is the leading provider of independent research and investment management services focused on Initial Public Offerings.

Renaissance Capital was named for the spirit of innovation and entrepreneurialism that resonates among new business initiatives. The new identity is inspired by Renaissance architectural columns and patterns, yet it is positioned for the 21st century.

The company’s resources are now united under one brand with distinct channels that are color-coded enabling clients to quickly access the wealth of data and resources that have made Renaissance Capital the IPO expert.

what we did

• logo, website, print, exhibit, animation
• watch the Renaissance Capital animation
• view website
• see more on our blog
• view case study (PDF)

awards

• 2009 Communicator Award, Award of Distinction, Logo
• 2008 Apex Award of Excellence for Most Improved Website

Unilever

Unilever has 400 brands spanning 14 categories of home, personal care and foods products including Lipton, Knorr, Dove and Suave.

We created a series of videos and communication materials that celebrate ways to “Live with Vitality,” the corporate philosophy of Unilever, and introduce an educational program on benefits, retirement and investment opportunities for all US employees.

what we did

• print, animation, video
• see more on our blog

awards

• 2009 Communicator Award, Award for distinction, Video

Verizon Wireless

Verizon Wireless is the largest wireless carrier in the United States with 86.6 million customers and more than 86,000 employees.

“Achieve Your Goals and Reward Your Results” is the theme for an employee communication campaign that included direct mail, email marketing and a video. The video highlights how Verizon Wireless is a Great Place to Work with energetic graphics and employee photos incorporating the Verizon national advertising standards. The email marketing campaign generated over 2,000 responses in the first 48 hours.

what we did

• Print, Animation, Video
• see more on our blog
• watch the Verizon Wireless Total Rewards video
• view case study (PDF)

awards

• 2009 Communicator Award, Award of Distinction, Video
• 2009 Apex Award for Excellence