Kinetics Mutual Funds

Kinetics is among the first asset management firms to focus on the commercial potential of the Internet and new technologies through its aptly named Internet Fund.

The new identity balanced the aggressiveness of the Internet with the conservativeness of traditional mutual fund investing. The stylized diamond logo is inspired by informational road signs and supports Kinetic’s investment philosophy which is informed by active but disciplined securities selection.

what we did

• logo, website, print, exhibit, animation, advertising
• view case study (PDF)

awards

• 2004 Logos: Making a Strong Mark, Rockport Press

Olstein Capital Management

Olstein Capital Management is a leading investment management and mutual fund firm that employs a distinct accounting driven methodology of looking behind the numbers to evaluate risks and identify investment opportunities.

The new identity design for Olstein uses an abstract magnifying glass for the “O” that represents the firm’s detailed investigative approach of reading the fine print to assess the underlying value of each investment opportunity.

what we did

• logo, website, print, exhibit, animation
• view website
• see more on our blog

awards

• 2007 The Big Book of Logos #5 edited by David E. Carter

Pfizer

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Health Fairs at over 40 Pfizer locations are promoted through email marketing, posters, floor signs, banners and plasma screens. The graphics are featured on a Healthy Pfizer website, in video, print collateral and colleague kits with branded water bottles, nutrition bars and more.

Exceeding all goals, 81% registered for the Healthy Pfizer program and 34,974 colleagues completed a Health Questionnaire. The Spanish-language version was customized for Pfizer’s 6,000 colleagues in Puerto Rico.

what we did

• logo, website, print, exhibit, packaging, animation, video, interactive games, signage, premium giveaways, storage and distribution
• view case study (PDF)
• website
• see more on our blog
• see Pfizer Tobacco-free Campus
• see Pfizer “Eat This” Campaign

awards

• 2007 Apex Grand Award, Healthy Pfizer Puerto Rico
• 2007 International Golden Quill, Healthy Pfizer Puerto Rico
• 2006 Apex Grand Award for Campaign, Programs, and Plans
• 2006 Winner of 8 IABC Ace Awards
• 2006 The Great Design Show, International Competition
• 2005 IABC Ace Award

Renaissance Capital

Renaissance Capital – The IPO Expert – is the leading provider of independent research and investment management services focused on Initial Public Offerings.

Renaissance Capital was named for the spirit of innovation and entrepreneurialism that resonates among new business initiatives. The new identity is inspired by Renaissance architectural columns and patterns, yet it is positioned for the 21st century.

The company’s resources are now united under one brand with distinct channels that are color-coded enabling clients to quickly access the wealth of data and resources that have made Renaissance Capital the IPO expert.

what we did

• logo, website, print, exhibit, animation
• watch the Renaissance Capital animation
• view website
• see more on our blog
• view case study (PDF)

awards

• 2009 Communicator Award, Award of Distinction, Logo
• 2008 Apex Award of Excellence for Most Improved Website