Pfizer Tobacco-Free Campus

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Pfizer rolled out a new policy establishing tobacco-free work places at all locations. Throughout the U.S. Langton Cherubino Group developed the creative communications campaign for the program that offered employees smoking cessation tools and a timeline for the transition.

what we did

• program theme graphics, website, print, signage, plasma screens, email marketing
• view website
• see more Pfizer work

awards

• 2009 Communicator Award

Eat This. Here’s Why.

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Pfizer wanted to offer their colleagues (employees) a new way to evaluate the nutritional value of common foods. Langton Cherubino Group created an interactive tool that provides helpful information in an easy-to-access mode that colleagues may share with their families to make informed decisions about healthy eating.

what we did

• program theme development, website, interactive tool, print, plasma screens, email marketing
• view website
• see more Pfizer work

awards

• 2009 Communicator Award
• 2009 American Design Award.

Botox Cosmetic

The Botox Cosmetic Physicians’ Network Kit is distributed to authorized health care professionals as an educational and promotional tool.

The challenge was in devising a package to accommodate a variety of items, including a framed personalized certificate, video and CD as well as sample brochures.

The design reinforces the Botox brand. A customized, abstract image of a woman’s face serves as the central graphic for this campaign.

what we did

• packaging, print fulfillment
• view case study (PDF)

Pfizer

At the forefront of an enlightened approach in reducing the increasing costs of healthcare benefits, Pfizer realized the value of prevention. Healthy Pfizer became the national wellness program to 40,000 colleagues (employees), centering on preventive care through nutrition, exercise, coaching and counseling components.

Health Fairs at over 40 Pfizer locations are promoted through email marketing, posters, floor signs, banners and plasma screens. The graphics are featured on a Healthy Pfizer website, in video, print collateral and colleague kits with branded water bottles, nutrition bars and more.

Exceeding all goals, 81% registered for the Healthy Pfizer program and 34,974 colleagues completed a Health Questionnaire. The Spanish-language version was customized for Pfizer’s 6,000 colleagues in Puerto Rico.

what we did

• logo, website, print, exhibit, packaging, animation, video, interactive games, signage, premium giveaways, storage and distribution
• view case study (PDF)
• website
• see more on our blog
• see Pfizer Tobacco-free Campus
• see Pfizer “Eat This” Campaign

awards

• 2007 Apex Grand Award, Healthy Pfizer Puerto Rico
• 2007 International Golden Quill, Healthy Pfizer Puerto Rico
• 2006 Apex Grand Award for Campaign, Programs, and Plans
• 2006 Winner of 8 IABC Ace Awards
• 2006 The Great Design Show, International Competition
• 2005 IABC Ace Award