IPRO

IPRO is one of the nation’s largest independent, not-for-profit health care consulting organizations. It had outgrown its roots as a small county-based organization. For IPRO, a rebranding was required to articulate capabilities, drive business and meet goals.

Langton Cherubino Group created the tagline “Improving Healthcare for the Common Good.” This theme best exemplifies their core mission, while distinguishing IPRO in the eyes of their customers and stakeholders.

what we did

• print, writing, theme development, website, logo, tagline
• view website
• view case study (PDF)

awards

• 2009 Communicator Award
• 2009 American Design Award.

Greater New York Hospital Association

Greater New York Hospital Association (GNYHA) represents over 300 health care providers offering advocacy, education and research to improve the quality and cost of health care.

We gave new spirit to the classic caduceus symbol and created a typographic system to unite the many GNYHA subsidiaries. The new dynamic corporate identity expresses the vitality of the brand and positions the association for the future.

what we did

• logo, website, print, naming
• view case study (PDF)
• see more on our blog

Kinetics Mutual Funds

Kinetics is among the first asset management firms to focus on the commercial potential of the Internet and new technologies through its aptly named Internet Fund.

The new identity balanced the aggressiveness of the Internet with the conservativeness of traditional mutual fund investing. The stylized diamond logo is inspired by informational road signs and supports Kinetic’s investment philosophy which is informed by active but disciplined securities selection.

what we did

• logo, website, print, exhibit, animation, advertising
• view case study (PDF)

awards

• 2004 Logos: Making a Strong Mark, Rockport Press

Moody’s KMV

Moody’s KMV is a global leader in credit risk management, with over 1,700 clients in 85 countries. From small banks to major corporations, its diverse clients are among the world’s largest 100 financial companies.

The Moody’s KMV identity links its market segments in: Banking, Insurance, Asset Management and Corporations.

The extreme sports imagery accentuates the critical need for obtaining risk management services, and provides the edge for Moody’s KMV to distinguish itself from competitors.

what we did

• website, print
• view case study (PDF)

Olstein Capital Management

Olstein Capital Management is a leading investment management and mutual fund firm that employs a distinct accounting driven methodology of looking behind the numbers to evaluate risks and identify investment opportunities.

The new identity design for Olstein uses an abstract magnifying glass for the “O” that represents the firm’s detailed investigative approach of reading the fine print to assess the underlying value of each investment opportunity.

what we did

• logo, website, print, exhibit, animation
• view website
• see more on our blog

awards

• 2007 The Big Book of Logos #5 edited by David E. Carter

Princeton Longevity Center

The Princeton Longevity Center provides the most advanced medical technology and research available for improving and sustaining health and longevity.

The new identity, based on a high-end health spa and upscale resort, is in keeping with PLC’s target audience of senior-level executives.

The website generates new referrals each month. Princeton Longevity Center has been featured in The Wall Street Journal and on ABC World News Tonight.

What We Did

• Logo, Website, Print, Exhibit, Signage
• view case study (PDF)

Publicis

Publicis Groupe is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications.

The lively theme, “Rewarding Relationships,” with its bold colors and patterns, features artistic people looking for a perfect match in a health care program relevant to their lifestyle. The campaign includes a series of online interactive healthy games for employees to learn about burning calories and accessing the best health and wellness advice.

what we did

• website, interactive games, print
• view online newsletter
• Take the Health Relationship Quiz
• Play the Afternoon Snack Game
• Play the Push my Buttons Game

Renaissance Capital

Renaissance Capital – The IPO Expert – is the leading provider of independent research and investment management services focused on Initial Public Offerings.

Renaissance Capital was named for the spirit of innovation and entrepreneurialism that resonates among new business initiatives. The new identity is inspired by Renaissance architectural columns and patterns, yet it is positioned for the 21st century.

The company’s resources are now united under one brand with distinct channels that are color-coded enabling clients to quickly access the wealth of data and resources that have made Renaissance Capital the IPO expert.

what we did

• logo, website, print, exhibit, animation
• watch the Renaissance Capital animation
• view website
• see more on our blog
• view case study (PDF)

awards

• 2009 Communicator Award, Award of Distinction, Logo
• 2008 Apex Award of Excellence for Most Improved Website

R.W. Rogé & Company

R.W. Rogé & Company is a leading financial planning and investment advisory firm with a reputation built on personal service, preserving a client’s invested capital, independent thinking and impartial financial advice. Securing an individual’s financial future is a serious promise a brand makes to its customers.

Drawing on images of pathways and bridges, the complicated work of investing wealth is rendered as an easily understandable and personalized visual metaphor. To define Rogé’s services clearly, the hierarchical information structure is color coded and organized for clarity.

what we did

• website, print
• view case study (PDF)
• view website

awards

• 2007 Apex Award of Excellence for Web Sites

Unilever

Unilever has 400 brands spanning 14 categories of home, personal care and foods products including Lipton, Knorr, Dove and Suave.

We created a series of videos and communication materials that celebrate ways to “Live with Vitality,” the corporate philosophy of Unilever, and introduce an educational program on benefits, retirement and investment opportunities for all US employees.

what we did

• print, animation, video
• see more on our blog

awards

• 2009 Communicator Award, Award for distinction, Video